Since 2019, he has been the director and co-owner of the PECR Hotel Complex. In the past, he owned and managed OSKAR PLAST, a packaging materials distributor that he sold to BUNZL in 2014 after 17 years and for which he worked for more than 3 years. Filip is an active investor in European real estate. Among other things, he has experience in managing a logistics complex and a sports club.
Thursday
6.2.2025
A dream receptionist
for hotels and guests
I speak all the languages of the world,
never sleep, always smile.
never sleep, always smile.
I’ll reply to your e-mail within
2 minutes and always perfectly
adapt to guests’ moods.
2 minutes and always perfectly
adapt to guests’ moods.
AI reception without compromises
Hire the perfect AI receptionist without compromises. BE-A is always available, handles night shifts without any problems and excels in communicating with even the most demanding guests. In all languages.
Available 24/7
Day and night shifts are no problem for BE-A. It never gets tired and works with a smile on its face.
No human errors
BE-A doesn’t get confused, because it is linked to your PMS and database, from which it draws all its information.
More productive staff
BE-A helps other employees to eliminate repetitive work, making their performance more efficient.
Guests always satisfied
BE-A is always friendly to guests and can deal with all common requests without hesitation.
80
lower staff costs
88
more added services sold
100
more satisfied guests
Stay ahead of the competition. You’ll be the first to know what we have in store for you and you’ll get exclusive access to information.
Product roadmap
BE-A is progressively evolving over time. It starts as a virtual assistant and continues to the stage where it stands at the reception desk and handles all guest requests.
2024
BE-A Virtual
with an information-packed database
BE-A currently has all the information about your hotel in its database, can handle pre-stay service and payments, order services, handle complaints, cooperate with housekeeping, optimise room occupancy, give tips for trips and actively cross-sell.
Pre-stay service
Processing of complaints
Room occupancy optimisation
2025
BE-A voice
with a pleasant voice and demeanour
BE-A can speak in a pleasant voice, in addition to being able to chat with guests. Its services remain similar to those of the virtual assistant. They are, however, a little more perfect.
Proactive cross-selling
Processing of complaints
Cooperation with housekeeping
2025
BE-A avatar
with enhanced features
BE-A takes on a physical form on a screen or other medium at your reception. Guests can interact with it in any way they like, and we’re also adding more features.
Check-in, check-out
Ordering hotel services
Interaction as an experience
2026
BE-A holobox
that attracts the attention
A realistic likeness of BE-A before it physically appears at your business. The holobox attracts guests’ attention and is a great addition to your reception.
Threat assessment
Concierge services
Help with effective hotel management
2026
BE-A humanoid
that everyone will love
BE-A is a fully functional humanoid that can move and interact like a human.
Humanoid interface
Physically on site
Includes all the benefits contained in previous development phases
2024
2025
2025
2026
2026
2024
BE-A Virtual
with an information-packed database
BE-A currently has all the information about your hotel in its database, can handle pre-stay service and payments, order services, handle complaints, cooperate with housekeeping, optimise room occupancy, give tips for trips and actively cross-sell.
Pre-stay service
Processing of complaints
Room occupancy optimisation
2025
BE-A voice
with a pleasant voice and demeanour
BE-A can speak in a pleasant voice, in addition to being able to chat with guests. Its services remain similar to those of the virtual assistant. They are, however, a little more perfect.
Proactive cross-selling
Processing of complaints
Cooperation with housekeeping
2025
BE-A avatar
with enhanced features
BE-A takes on a physical form on a screen or other medium at your reception. Guests can interact with it in any way they like, and we’re also adding more features.
Check-in, check-out
Ordering hotel services
Interaction as an experience
2026
BE-A holobox
that attracts the attention
A realistic likeness of BE-A before it physically appears at your business. The holobox attracts guests’ attention and is a great addition to your reception.
Threat assessment
Concierge services
Help with effective hotel management
2026
BE-A humanoid
that everyone will love
BE-A is a fully functional humanoid that can move and interact like a human.
Humanoid interface
Physically on site
Includes all the benefits contained in previous development phases
2024 BE-A virtual
2025 BE-A voice
2025 BE-A avatar
2026 BE-A holobox
2026 BE-A humanoid
Price List
BE-A
Virtual
Virtual
Get the basic version of BE-A with an information-packed database.
- Database of information about your hotel
- Pre-stay service and payments
- Service ordering
- Complaint processing
- Cooperation with housekeeping
- Room occupancy optimization
- Active cross-selling
- Communicates via email, WhatsApp, and as a web chatbot
2 options available:
- ANow available in text version
- BVoice versionIn preparation
BE-A
Avatar
Avatar
Get the enhanced version of BE-A, which speaks and has a physical form.
- Includes everything from the previous version +
- Check-in, check-out
- Ordering hotel services
- Interaction as an experience
- Smart hotel automation
2 options available:
- AAvatar version
- BHolobox version
BE-A
Humanoid
Humanoid
BE-A can move and interact like a human.
- Includes everything from the previous version +
- A real receptionist dressed in your hotel uniform
- A perfect customer experience
- A unique innovation serving as a marketing tool
- The ability to create content and appear on your social media channels
- The ability for physical interaction with guests (issuing cards, accepting payments, and more)
BE-A
Humanoid
Humanoid
BE-A can move and interact like a human.
- Includes everything from the previous version +
- A real receptionist dressed in your hotel uniform
- A perfect customer experience
- A unique innovation serving as a marketing tool
- The ability to create content and appear on your social media channels
- The ability for physical interaction with guests (issuing cards, accepting payments, and more)
BE-A
Avatar
Avatar
Get the enhanced version of BE-A, which speaks and has a physical form.
- Includes everything from the previous version +
- Check-in, check-out
- Ordering hotel services
- Interaction as an experience
- Smart hotel automation
2 options available:
- AAvatar version
- BHolobox version
BE-A
Virtual
Virtual
Get the basic version of BE-A with an information-packed database.
- Database of information about your hotel
- Pre-stay service and payments
- Service ordering
- Complaint processing
- Cooperation with housekeeping
- Room occupancy optimization
- Active cross-selling
- Communicates via email, WhatsApp, and as a web chatbot
2 options available:
- ANow available in text version
- BVoice versionIn preparation
For all versions of BE-A, we can individually arrange complete installation at your hotel, connection to PMS systems, booking engine and website.
BE-A is being tested in Hotel Pecr Deep & Well
The company behind the product is FLÆ Robotics, a technology company that focuses on the use of artificial intelligence. A key partner and associate of the project is the leading IT company Profinit, whose experts are responsible for the technical development of the products.
Filip Linek
CEO and chairman of the Board of Directors
Vít graduated from the Faculty of Nuclear Sciences and Physical Engineering of the Czech Technical University in 2000. He has more than 20 years‘ experience managing complex software engineering projects in various positions. He is responsible for Be-a supervision, resource management and handling potential escalations. Outside work, he likes kayaking on wild rivers and spending as much time as possible with his family.
Vít Kluganost
Delivery director, Profinit
Patricia brings over 25 years‘ experience to the FLAE Robotics team as director of marketing for both the hotel and lifestyle segments. In the past she successfully led marketing and brand-building campaigns for PECR hotels. She also has experience from her own company, where she launched new products that successfully established themselves and gained a position on the market. Her career includes working on innovative marketing strategies that have contributed significantly to the growth and success of many leading projects.
Patricie Linek Honslová
Marketing Director
Michal graduated in 2008 with a degree in computer science from the Faculty of Mathematics and Physics at Charles University. Even though he has no direct experience with DS/ML/AI, he works as a Project Manager. His technical interest is in smart automation, which coincides with parts of the BE-A project.
Michal Podzimek
Delivery Manager, Profinit
Petr obtained a degree in artificial intelligence from the Faculty of Mathematics and Physics at Charles University in 2010. With 15 years‘ experience, he works as an AI Architect. He is an aspiring rationalist and passionate follower of Bayesian methods.
Petr Paščenko
Head of Data Science, Profinit
Adam Szabó
Senior data scientist
Jan Palášek
Senior AI developer
Dominik Matula
Senior data scientist
“I've had a dream of improving my hotels for a long time. I’m not willing to accept hotels and guest houses without staff, of which there is a desperate shortage. I plan on combining humanoid staff with great people. I believe this is the only way that lives up to the name of the whole hospitality industry.”— Filip Linek, CEO